By Thomas Pardee

In the months leading up to the launch of its prolific iPhone, computing giant Apple touted the device as the tool that would change the way people looked at the Internet.

What Apple didn't expect was how the iPhone would change the Internet itself.

In a burgeoning movement to better meet the needs of the more than 3 million iPhone users, many popular Web sites are developing new "iPhone-friendly" versions of themselves. Unlike the stripped-down pages available on pre-existing mobile Web platforms, Web developers say these new iPhone sites pack the same punch as a regular Web site in a leaner, meaner and faster format.